As soccer followers have eagerly awaited the return of UEFA EURO 2020, kicking off on June 11, 2021, vivo needs to assist followers create, seize and share the attractive moments surrounding the match.
Launching at the moment, the model has launched a#ToBeautifulMoments & #vivoSuperTime social activation with the assist of ex-England star Michael Owen, calling on followers to share their chants, cheers and applause for the chance to be featured within the match’s closing ceremony introduced by vivo.
Bringing Folks Collectively By means of the Love of the Sport
“The virtues of soccer, in the way it brings individuals collectively all the world over, from completely different backgrounds, from completely different groups, all within the title of sportsmanship, is what makes it a very stunning recreation,” stated Owen, who’s a UEFA EURO 2020 ambassador. “Whereas the expertise can be completely different this 12 months, I’m excited to be teaming up with vivo to encourage and allow followers to be within the second and produce their power and keenness into one of the vital stunning moments of the match.”
Followers who submit their movies and photographs with #ToBeautifulMoments & #vivoSuperTime hashtag on social media could also be featured in an excellent digital show through the broadcast of the UEFA EURO 2020 closing ceremony going down on July 11. Whether or not capturing and sharing the right fan selfies or energetic movies of cheers and applause, the duty is easy: Add a photograph or a video with the #ToBeautifulMoments & #vivoSuperTime hashtag to indicate your assist for EURO 2020 and your favorite nationwide crew and gamers.
Throughout the closing ceremony, which can be a mixture of live-action and augmented-reality, fan movies can be built-in into an attractive visible spectacle and broadcast dwell for viewers at dwelling.
“Soccer is again, and the sport has by no means been extra anticipating followers’ dedication, ardour and presence. vivo is looking all soccer followers to rally as soon as once more to have fun this stunning second, and we’re thrilled to have the ability to carry followers’ love for the attractive recreation into the occasion with the assistance of expertise,” stated Spark Ni, senior vp and CMO of vivo.
The #vivoSuperTime initiative is a part of the model’s “To Stunning Moments” marketing campaign surrounding this 12 months’s match, bringing to life vivo’s ardour for making each second extra magical for its customers.
To study extra in regards to the “To Stunning Moments” marketing campaign and vivo’s activations round UEFA EURO 2020, go to https://www.vivo.com/en/exercise/euro2020.
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